Boddie even asked the Hardee's executives to cut the commercial altogether but they continued to run them. Mayo Boddie, chairman and owner of nearly 350 Hardee's, was appalled, to say the least, and said he would refuse to run the ads at any of his stores, asking why Hardee's would "want to put in a category that diminishes not only the product but the brand itself" (via Business Journal). I think you can imagine all the possible overtones and feel slightly traumatized for the consumers that saw themselves saying "I like this A-hole" on national television (via Business Journal). Another had consumers blind taste Hardee's biscuit holes along with competing doughnut holes, labeled A-hole and B-hole, to see which they preferred. One ad asked customers for name suggestions for Hardee's biscuit holes, resulting in not-so-surprisingly sexual responses like "bisticles," "glory holes," and other NC-17 options. The commercials, produced by longtime Hardee's advertising agency, Mendelsohn Zien, are full of "that's what she said"-style jokes and innuendos. Using the same Hardee's recipe and techniques, each biscuit is carefully baked and quality-checked based on height, weight, and shape before serving to hungry customers - all before the sun rises. came fully decked out with biscuit prep stations as well as industrial ovens and biscuit bakers ready for any breakfast rush. He then repeats this process dozens of times throughout the day.Ī journalist with the Orange County Register wrote about being a biscuit maker for one morning at the Hardee's-owned, Carl's Jr., and found that its biscuits were anything but frozen. Finally, he bakes them for eight minutes until golden brown. Robinson then rolls out his homemade dough, taking the time to flour his biscuit cutter in between each biscuit for clean cuts. First, he mixes the secret prepared biscuit mix with buttermilk, aerating it to the point that it resembles beige Play-Doh. Usually, Robinson spends six hours a day making biscuits, making around 780 to 900 biscuits a shift depending on the day. Veteran biscuit maker and multi-winner of Hardee's biscuit making competition, Tony Robinson, chronicled to The Virginian-Pilot his daily biscuit making tasks starting at the ripe hour of 4 a.m. The winner won a year's worth of sausage biscuits via a $1,000 gift card, not to mention the coolest addition to their resumé, while the two runners-up also received Hardee's gift cards for $500 and $250 (via Chew Boom). A hatch chile chicken biscuit and a double-stacked egg burger biscuit rounded out second and third place (via Twitter). However the winning entry, the Kentucky hot brown biscuit, stole the culinary team's hearts. In order to find the next best menu item, entries were judged based on innovation, creative twists on hometown favorites, and how well it paired with Hardee's signature and beloved biscuits (per Business Wire).ĭozens of fans flocked at the opportunity to have their biscuit creations possibly appear on the big drive-thru screen with some entries on Twitter ranging from a fried chicken biscuit with cayenne maple butter to a Thanksgiving-inspired breakfast sandwich biscuit. The #HardeesBiscuitChallenge was inspired by a Hardee's district manager from Wichita, Kansas, who found new menu item favorites like the Southwest Omelet Biscuit and Burrito, Southwest Patty Melt, and Jalapeño Cheddar Fries through a contest submission. So the lesson learned is listen to those slightly off-the-wall ideas but make sure to credit the small business you take ideas from. In fact, biscuits made up almost 50% of Hardee's sales in 2018 (per The Virginian-Pilot). Since then, they've continued to be a customer favorite. However, biscuits weren't introduced to stores nationwide until 1977. In the mid-1970's, biscuits debuted at a Hardee's located in Virginia Beach, Virginia, hoping to appeal to the large military population - and it was an instant hit. Boddie initially wasn't 100% sold on the idea, but took the plunge for the sake of the business. An associate took Boddie to a small country house-turned-restaurant that sold breakfast biscuit sandwiches, initially sparking the idea of the Hardee's breakfast biscuit. According to The Virginian-Pilot, Mayo Boddie, a member of Boddie-Noell Enterprises, which is credited for opening the first Hardee's, was the "Hardee's biscuit originator." In an interview, Boddie explained that Hardee's needed a change in response to dwindling sales at its stores in Atlanta.
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