Dyson has already realized purchasing, customer service, information sharing, CRM features within the existing Dyson WeChat official account and WeChat Store, making “control of the machine” the only missing link. WeChat is more than just a messaging app in China as it incorporates other functions in its own strong eco-system, including mobile payments and social networking and life services such as ticket booking, food delivery, and credit card payments. This distinctive market condition puts the Dyson Shanghai Technology Lab in a favourable and critical position as we continue to listen to real Chinese user’s needs and to deepen their connection with our machines. As one of the most technologically advanced economies, with extremely digitally-savvy consumers, makes China the perfect location to test new technologies – especially in the digital ecosystem. Globally Dyson has over a million connected machines, and in China alone, we have around 300,000 connected machines. The team has successfully launched the pioneering voice control feature with Alibaba’s “Tmall Genie” in 2018. Dyson’s relentless pursuit in advancing unprecedented technological frontiers also drove Tencent – the parent company of WeChat and China’s top three technology firms, to push new boundaries and possibilities in the development process.ĭyson Technology Lab was established in June 2017 as part of the £2.5bn global expansion plan. The high level of global collaboration and valuable experiences from Dyson Link made it possible to bring this technology to life in unmatched speeds. After five prototypes and three round of user trials, valuable feedback were gained to verify and improve the Mini Program. WeChat is the most popular social platform for Chinese consumers with over 1 billion Daily Active Users (DAU).ĭesigned with the unique needs of the Chinese user in mind, a team of 14 engineers spent over 21,000 engineering hours to develop the best UI/UX and control functions, bringing to life a truly global collaboration across our Technology Labs in the United Kingdom, Singapore and China. As a supplementary to Dyson’s established global Dyson Link platform in China, the Dyson Link Mini-Program on WeChat will mark Dyson’s entry into the Chinese unique digital world by ensuring that Dyson machines work seamlessly in WeChat’s unique eco-system. Dyson is today the first global technology company to realize full IoT (Internet-of-things) capabilities on China’s most prevalent WeChat platform with the launch of the Dyson Link Mini-Program. The Dyson Technology Lab in Shanghai has taken a significant step towards realising its ambitions to develop new technologies to deepen the local-relevance of Dyson in the lives of our owners in China.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |